![]() ![]() When you pick it up it has a pleasant sheen to it, a certain crispness that is nice to hold and nice to look at. The best example of this is the book itself. Thus the authors argue that products should either be able to return to the biological cycle (basically, soil and water) and safely biodegrade, or to the technical cycle to be infinitely recycled. What does that mean in practical terms? It means that we design buildings that clean the air, purify the water and produce more energy than the use, because then we are providing things to nature rather than simply taking things away from her and then converting those things into products that cannot be returned to nature because they are now toxic and often do not biodegrade. ![]() It is a model for a new type of industrial revolution as well as a philosophical argument against nature as a tool of man and for man as being a tool of nature. It is a book that seeks to change the very nature of how we do business and how we interact. It is a book that precipitates a paradigm shift in how one things about ecology, design, economics, business and human relations. In other words, it is not a book that merely informs the reader. Book Review: Cradle to Cradle: Remaking the Way We Make Things, by William McDonough and Michael BraungartĬradle to Cradle is one of those book that changes you. ![]()
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